Web Page Optimization

IBS will review and optimize your web page content as well as all the underlying code including title tag, description tag, keyword tag and all content related code including ALT and Title tags in links and images. All these elements influence your search engine ranking and should be well optimized.

While search engine optimization (SEO) has been complicated by social media and the need for quality backlinks, to get and maintain top rankings you still absolutely must address your "SEO Foundation". Ideally, you want an optimizer that is also a designer and developer and you want to get them involved in the process as early as possible.

A solid foundation consists of:

• Clean and error free code
• Scripts and styles in external files
• Easy site navigation with all pages connected
• Clearly defined topic or theme for each page
• Good, search engine friendly URL
• XML sitemap
• Frameless design
• No flash intro or navigation (maybe just no flash!)
• Actual text on the page - not contained within images
• Fully optimized images and links
• Content, content and more QUALITY content

If you have an eCommerce site, it is integral that you optimize your eCommerce content for search rankings and conversions. IBS has skilled web and database programmers that can help you implement a business content management strategy to make your site more relevant to the search engines and, more importantly, to your customers.

Contact IBS today for a comprehensive audit and optimization of your site or selected web pages.