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Social Media Campaigns

Love it or hate it, social media has had a huge impact on the web and is definitely here to stay. However, social media is no longer just "social". Online and offline businesses have taken advantage of the social networks to advertise their products, promote their brands and announce special events.

IBS can help you design, develop and implement a social media campaign across all of the most popular social networks. If desire and budger allows, IBS can also create and/or completely manage your social media advertising campaigns. Social media advertising can be very tricky since it must not only be relevent to the network but, in many cases, must also be entertaining. Some of the networks have very specific rules that are also a little confusing and a skilled guide is extremely important. Also, as with search advertising, if you are not careful or experienced you can spend a lot of money and obtain very little results.

Before you decide that social media is not for your business, consider the following:


  • More than 500 million active users
  • 50% of active users log on to the site every day
  • More than 35 million users update their status each day
  • More than 60 million updates are posted each day
  • Over 900 million items that people interact with (pages, groups, etc.)
  • More than 3 million active pages
  • More than 1.5 million local businesses have active pages
  • More than 20 million people become fans of pages each day
  • Average user has over 100 friends
  • Average user "Likes" at least 9 pages each month
  • Average user becomes a fan of at least 4 pages each month
  • Average user is a member of 13 groups


  • More than 175 million accounts
  • Number of Twitter users increases by nearly 300,000 everyday
  • 3 Billion requests are generated each day over 180 million unique visitors
  • Currently an average of about 95 million tweets per day
  • Twitter's search engine gets about 600 million queries every day

Contact IBS today to request a comprehensive social media campaign for your business.